Master's UniversityRetail Brand & Customer Experience Management
Scientific Director: Prof. Luca Pellegrini - Prof. Francesco Massara
Retail, Customer Experience and Brand Touchpoint are among the fundamental assets of all companies, national and international, operating in today's consumer markets. The RBCX Master wants to respond to the need these companies have to hire people who know how face new business challenges characterized by innovative business models through
the integration of physical and digital channels.
The Master favors an active learning approach that provides for the continuous application of the concepts learned in the classroom in training sessions both in the classroom and in the field. Corporate and Retail workshops are planned experience study tour.
Italian / English
6 months
Fall
Full-time
Milan
Italy / Abroad
3/6 months
60
