Faculty	Arts and tourism
Course name	Arts, development and market
Name of the course in English	Art, Valorization Strategies and the Market
Type of course	Master's degree
Academic year	2025/2026
Order	D.M. 270/2004
Degree class	LM-89 - History of art
Type of access	Course with scheduled number of places with selective knowledge test
Language in which the course is held	Italian

Students enrolled in the Master's degree in Art, Valorisation Strategies and the Market have the opportunity to earn a double degree in cooperation with ICART Paris by attending the Master's degree in Marché International de l'Art for one semester; the programme is taught in French. To acquire the French master's degree, students will conclude their course with a professional thesis. Mobility is regulated by the Erasmus call for applications and is eligible for EU funding.
Requirements and details are published annually in the call for applications.

In the Master's Degree Course in Art, Valorization Strategies and the Markets, artistic and critical-methodological knowledge is combined with legal-economic knowledge in order to provide different approaches to analysing and interpreting all aspects of art and its markets.

In the first year, in particular, students have the opportunity to deepen their studies of visual cultures, collecting and the antiques market, as well as narrative techniques for art events, and to analyse the legal-economic dimension of the cultural heritage system, with specific focus on museum management, art market strategies and new forms of business.

In the second year, on the other hand, students address theoretical and practical issues related to the design of artistic and cultural events, and the relationship between art and the web, exploring the connection between philosophy and the art world.

The second-year course is rounded out with workshops on design, production and artistic-cultural communication in collaboration with leading Italian organisations and institutions. Partners who, by opening the doors of their offices, guarantee our students the opportunity to gain experience on concrete projects in direct contact with expert staff working in the various sectors of the cultural professions system. A professionalising opportunity that enriches the overall training offer and the individual subjects taught in a perspective of synergy between the academic world and the world of work.

Lessons in class followed by direct experience with professionals in the sector, seminars in preparation for workshops and "in the field" experiences, alongside extensive workshop activities, form the backbone of the Degree Course. Cycles of seminars with leading figures from the art, culture and entertainment system, opportunities to meet with public and private institutions and foundations, projects and collaborations with external bodies, internships and apprenticeships in Italy and abroad complete the programme.

The Master's thesis, together with project work realised in the workshop on design, production and artistic and cultural communication, completes the students' course of study.

During your Master's degree course in Art, Valorization Strategies and the Markets you will acquire knowledge and methodological practices useful for managing cultural production processes.

The course provides advanced skills in art history, economics, management and organisation specific to the cultural professions market and the arts system. It is a specialised programme aimed at training managers, critics, cultural communicators, gallery owners, museum directors and consultants who are capable of managing the relationship between art and the markets in all its phases. A programme of studies that allows you to deepen and consolidate theoretical knowledge and also enables you to acquire the methodological practices useful to understand and develop forms of cultural production, to organise and curate events and art exhibitions, and to communicate and disseminate art also through new digital systems.

The course is characterised by subjects including:

• Visual Cultures
• Professions in Art
• The Museum System
• Curatorial Studies
• Digital Media Curatorship